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This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
In general educational systems throughout Europe offer basic courses for consultants but without specialization on internationalization. The innovative training concept of “Internationalization Consulting” is a broad modern blended learning concept. Methods like self-directed learning, face to face trainings, project and case oriented methods, E-Learning, individual coaching and learning of experiences are combined. The background of the project called “Internationalization Consulting”, in short “INCO”, is the tendency of increasing foreign trade in the European countries. Imagining the last expansion of the European Union, new countries joined leading to the opening of new markets. Foreign trade is necessary for being a successful economic nation. Competition is constantly more severe and increasing. The European economies to a large extent consist of small and medium sized enterprises (SMEs). These enterprises face the strategic challenge to develop strategies to enter new foreign markets to remain competitive. It is imperative to be well informed about new markets, as well as to arrange activities abroad. In this case, economic specialist e.g. management consultants with the appropriate knowledge can help. The current situation exhibits opportunities for improvement. Consultants have to know their clients’ foreign activities, have to see the chances and risks of international competitiveness and have to develop the strategies for market entry. In the context of this project a new curriculum for “Internationalization Consulting” will be developed to get this specific knowledge.

A Project Coordinated by
FH JOANNEUM
Department of International Management.

